The Architecture of the Luxury Experience.
Welcome to my M.F.A thesis project which I had an amazing time researching, planning, and writing. Through this process, I could enhance luxury physical stores’ experiences through the environment by using Hannah Korn’s model to increase sales and brand equity.
*Interior Design in collaboration with Leah Brown
WOM Smart Kitchen
A futuristic Smart Kitchen, in partnership with the best brand for the technological category, Samsung. A product that cooks by itself, transforming the idea of a conventional kitchen into an innovative and open-minded new concept. The final product is designed by the industrial designer Aurelio Velez, who helped me to achieve perfection, physically and functionally. Please, feel free to click on the “WOM Project” to check the process book.
Hospitality: Brand Extension
Travel & Hospitality
A Moncler ski resort in Italy’s alps, the concept is an architecture that stands out in the white snow, has a beautiful and modern interior design that reminds of the Moncler flagship store, and luxurious and unique customer experience. Please, feel free to check it out. - Sketches made by the interior designer Deborah
The creation of “Little Chanel”, clothes for young girls to continue the brand’s heritage and increase brand equity. A floor plan creation for flagship stores to apply for the new brand extension.
Brand Extension
Global Distribution
A hotel Versace in Mumbai, India.
Market analysis, target, competitors, and the ideas of interior design for this unforgettable consumer experience. I love creating the space, design, and strategy for the consumer. Being able to provide an amazing experience for someone, is everything for me.